The task of the agency was to develop a creative concept of outdoor advertising for the residential complex «Derby House», which would tell about the advantages among others in the real estate market of Odessa.
We did not really want to be boring like everyone else: facades + price, sad interiors, facades, catkins and facades again. So we took a different path and made a fantastic reality – we erased the boundaries of… and the walls. Given the creative task and location of the complex at 4 stations of the Great Fountain of Odessa, the slogan of communication was – EVERYTHING ELSE – NOT A FOUNTAIN.
