With one of our favorite customers – the Auchan Ukraine hypermarket chain – we disassembled New Year’s celebrations in pixels and created an unusual magic that enchanted everyone around us with the Christmas mood. All communication was divided into several areas – Gifts, Everything for the holiday, Toys, Everything for the home, Best prices. Each direction has its own magic, logo and design. They are all united by a common goal – to create the Magic of Being Together! We festively spread New Year’s pixels on all channels: printed catalogs and postcards, decorated shops, billboards, captured the subway, sent emails and surprised by Viber.